How do egocentric bias and elitism affect decision making in marketing?

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How do egocentric bias and elitism affect decision making in marketing?

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Organizational Behaviour Understanding And Managing Life At Work

ISBN: 9780135218549

11th Edition

Authors: Gary Johns, Alan M Saks

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Posted Date: Mar 11, 2024 12:14 AM

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How do egocentric bias and elitism affect decision making in marketing?

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Egocentric bias and elitism can significantly influence decisionmaking in marketing by shaping how marketers perceive their target audience and the ef... View the full answer

Organizational Behaviour Understanding And Managing Life At Work

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