How does Coca-Cola market their products in asia. Is this different than in the US? explain

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How does Coca-Cola market their products in asia. Is this different than in the US?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 26, 2024 05:19 AM

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How does Coca-Cola market their products in asia. Is this different than in the US? explain

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CocaCola being a global beverage giant tailors its marketing strategies to suit the diverse markets it operates in including Asia and the United States While the core branding and product remain consi... View the full answer

International Marketing And Export Management

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