How does Disney's service scape design and upkeep help to script customer experiences and create pleasure and
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Question:
- How does Disney's service scape design and upkeep help to script customer experiences and create pleasure and satisfaction for guests not only in its theme parks but also in its cruise ships and hotels.
- Provide some examples of each.
Related Book For
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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