How does the value proposition change a firm's approach to creation of new products and new marketing strategies? Some firms choose to generate revenue by selling or licensing their proprietary software. Others choose an open systems approach and distribute it free of charge. What do you think drives these decisions?

Answer rating: 100% (QA)

The value proposition plays a significant role in shaping a firms approach to the creation of new products and marketing strategies Heres how it influences these aspects 1 New Product Creation Custome... View the full answer