How will you measure the demand for health care services in your community? Which market attributes would
Fantastic news! We've Found the answer you've been seeking!
Question:
How will you measure the demand for health care services in your community? Which market attributes would you rely on to support this assessment?
Your local hospital would like to provide a new program for the community based on different products, service divisions, or segments offered by the hospital. You have been hired to manage the marketing for the new program that will be used within your community. Your supervisor has reminded you that it is important to know your consumers to effectively market to them. You have been tasked with creating a proposal for the new program based on research conducted in your area.
Expert Answer:
To measure the demand for healthcare services in the community and effectively market the new program I would employ a combination of quantitative and qualitative research methods Heres how I would ap... View the full answer
Posted Date:
