How would you determine whether or not a strategy aligns with organisational strategic direction? Why is it
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Question:
How would you determine whether or not a strategy aligns with organisational strategic direction?
Why is it important to ensure that a marketing strategy aligns with the organisations strategic direction?
Describe how you would conduct a marketing performance review.
Why is this necessary as part of the process for developing a marketing plan?
Related Book For
Research Methods For Business Students
ISBN: 9781292016627
7th Edition
Authors: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
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