How would you recommend Go-Jek to protect its market share? Go-Jek faced intense competition when Grab Bike-

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How would you recommend Go-Jek to protect its market share? Go-Jek faced intense competition when Grab Bike- a motorcycle taxi service similar to Go-Jek- was launched in Jakarta.

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Feb 25, 2024 09:37 PM

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How would you recommend Go-Jek to protect its market share? Go-Jek faced intense competition when Grab Bike-

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Expert Answer:

To protect its market share GoJek could consider the following strategies 1 Diversification GoJek could expand its services beyond transportation and offer additional services such as food delivery gr... View the full answer

Marketing

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