I need a brochure for this marketing plan. The brochure shouldn't be copy paste. No plagiarism please! These are the instructions required for the brochure: And a link for example https://blog.cvent.com/hospitality/hotels/make-hotel-brochures-irresistible/ Brochure Rubric; Color, fold, presentation informative to Consumer Sales/Marketing Info: Targets Target Market, rates, value, promotion Professional, professional verbiage, font, photos This is the marketing plan: Marketing Plan for Starbucks. SECTION 1: Business Information. Starbucks commenced its business in 1971 in Seattle (Pandey et al, 53). It is the largest coffee chain known for its expansion worldwide. From its initial coffee shop, it expanded to Vancouver, Chicago, California, New York, and Canada. In 1996, it then expanded to Japan. Two years later another store was opened in Europe followed by China. Its extensive growth and the wide number of consumers have allowed it to remain relevant over the decades. In November 2021, the entity had approximately 33,833 stores in eighty countries. In the United States, there are 15,444 Starbucks stores and drive-throughs. The total net income of the company in 2021, was 4.2 billion dollars. This shows how its effective management and product are relevant in the market. Mission statement. The company's mission statement is: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This is an important aspect of the organization as it communicates to all stakeholders on the company's objectives and goals. It inspires both employees and consumers. Marketing Mix (product, place, promotion, price). The first marketing mix is the products offered by Starbucks. They include; coffee, Frappuccino, tea, smoothies, and baked goods. Through major innovations in the company, it also offers a wide variety of other foods and beverages including merchandise such as instant coffee. The company works on its products and ensures it appeals to consumers. The beverages are served in standard containers and mugs. Strategic changes to the products are also well-considered and generate positive results. Secondly, place as a marketing mix is important. Starbucks sets its stores in major cities, towns, and strategic drive-throughs that meet its target market. The 33,833 stores in eighty countries are located in major cities and towns. Apart from these stores as channels of distribution, it also incorporates cafs, company websites, apps, and retailers. The third is the Promotion mix which entails advertisements generated by the organization in order to increase the market share, and revenue and builds the brand. The company has salespersons to help in the promotion, it uses direct marketing which entails meeting consumers, also the use of public relations applied for overseas expansions, use of online platforms and media channels. Finally, price is another essential marketing mix. Starbucks ensures it meets optimum quality for its products as it sets high prices. Since it meets consumer preferences, the consumers pay for the prices set. Perception used is that high-quality products are expensive, hence the high consumer base. Marketing Audit; Competitor analysis. Various companies give Starbucks competition in the industry. They include; Dunkin, and McDonald's. These entities focus on reducing their prices, providing convenience, and competing to increase customer experience. Dunkin, in this case, was opened in 1950. It has 11,300 stores in forty countries and had a revenue of 1.25 billion by the end of 2020. It was acquired by Inspire Brands and thus has minimum control over its operations compared to Starbucks. McDonalds' is a major competitor of Starbucks. It was founded in 1940. It has 38,000 stores in a hundred countries. It offers a wider range of foods and beverages at low costs compared to Starbucks. It generated a revenue of 23 billion dollars closely after Starbucks which had 29 billion dollars. Competitive Advantage. Starbucks is known for providing its consumers with great customer service. Customers experience great quality and experience from the employees. This results in consumer loyalty. Also, brand recognition allows the organization to remain relevant in the competitive market. Its vast distribution channels globally also boost its competitive advantage. It is a leader in the innovation of flavors and sustainable sourcing. It incorporates technology in its operations and remains unique in the business. marketing analysis; Strengths. Starbucks has built its brand and created awareness worldwide. It is well known for its great customer service and satisfaction. Through its wide distribution channels, it is known for its convenience and high-quality products. The use of technology and innovation has allowed it to navigate through competition. Despite the high pricing, it has created customer loyalty and provided great experiences. Weaknesses. The company has a high-cost menu that some consumers cannot afford hence they opt to visit low-cost cafs. Threats. Starbucks could face various threats in business such as high costs demanded by suppliers, increase in competition, high costs of coffee, and availability of cheap substitute products.

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