i) Wedding gift, (ii) car, (iii) microwave oven, (iv) smart casual attire, and (v) adopting a pet.
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- i) Wedding gift, (ii) car, (iii) microwave oven, (iv) smart casual attire, and (v) adopting a pet. (a) How important are reference groups to the purchase of the above-mentioned products or activities? (b) Would their influence also affect the brand or model? Why or why not? (c) Would their influence be normative or comparative? Explain.
Related Book For
Managers and the Legal Environment Strategies for the 21st Century
ISBN: 978-1111530631
7th edition
Authors: Constance E. Bagley
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