Identify a new product and classify it based on the categories of new products.

Conduct research to identify a new product that has recently been introduced to the South African market. Once you have identified the product, you will need to analyse the product and determine which category or categories it belongs to.

 

The categories of new products include:

1. New-to-the-world products
2. New product lines
3. Additions to existing product lines
4. Improvements and revisions to existing products
5. Repositioned products
6. Cost reductions

Based on your analysis, you will need to justify why you have classified the product in the category or categories that you have selected. You should provide a brief explanation of the characteristics of the product that support your classification.

Answer rating: 100% (QA)

A new product that has recently been introduced to the South African market is Plantbased meat substitutes such as the Beyond Burger or Impossible Bur... View the full answer