Identify the most popular behavior variables that ae used to form segments: a. Benefit and usage rate
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Question:
a. Benefit and usage rate
b. occasions and loyalty status
c. User status and loyalty status
d. buyer rediness stage ad attitude toward product
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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