Identify what you think the marketing objectives were for this social content. 3. Describe what you think the creative strategy was behind the content execution. 4. Offer your critique: How did the content come up short on meeting objectives? That is, how does the content miss the mark? How well (or not) does the content convey the voice of the brand? 5. Briefly make your recommendation: What would you advise the content marketing team to change to make this content more effective?