You decided the most effective way to spend your promotion budget is to work with search engine
Question:
You decided the most effective way to spend your promotion budget is to work with search engine ads, SEO, and with social media influencers with fashion blogs, vlogs, and Instagram accounts where customers would click on an URL that brings the customers to your e-commerce site. Based on the definitions of the digital marketing metrics in Table select the top 3 metrics to monitor to measure if your search engine ads and influencers are effective in getting as many people as possible to come to your website are:
a. traffic by channel
b. cost per conversion
c. Engagement rate
d. Bounce rate
e. Shopping cart abandon rate
f. Time on site
h. Visitors
k. Buzz
z. Reach
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward