If you are the manager of a large retail bank and you find that some customers are
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Question:
If you are the manager of a large retail bank and you find that some customers are of low value to the company and incur high cost to serve, how could you manage this customer group? Discuss the process (within 1000 words). (30 marks)
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Related Book For
Managerial Economics
ISBN: 978-0133020267
7th edition
Authors: Paul Keat, Philip K Young, Steve Erfle
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