Imagine being shown a proposal for a media plan based on digital ad impressions. What should you

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Imagine being shown a proposal for a media plan based on digital ad impressions. What should you question when being provided with planned impression data for the plan? Provide 2 considerations you would question.

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Business Ethics A Stakeholder And Issues Management Approach

ISBN: 9781523091546

7th Edition

Authors: Joseph W. Weiss

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Posted Date: Feb 26, 2024 09:46 PM

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Imagine being shown a proposal for a media plan based on digital ad impressions. What should you

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Business Ethics A Stakeholder And Issues Management Approach

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