Imagine that you have a 10-year-old laptop computer that recently stopped working. You need to purchase a new laptop, but you have time to compare brands and models to find a product that matches your needs.

Discuss the consumer decision-making process you will go through to purchase your laptop. You should also consider the steps that marketers are taking in each of the buying-process stages and if there are any cultural values to consider in each of the stages.

In detail, please explain the following about the above:

• What are the stages of the decision-making process?
• What is the consumer perspective for each stage of the buying process for a new laptop computer? Example: For needs recognition, discuss your need for a new computer to complete assignments and any requirements you may have for a new product.
• How can marketers influence a buying decision in each stage of the process?
Outlines of the steps consumers use when they need to make high-priced or long-lasting items that are not purchased frequently. The stages in the process are as follows:
• Need recognition
• Information search and processing
• Identification and evaluation of alternatives
• Purchase decision
• Post-purchase behavior