In conversation with your friend that owns a car detailing business, you realize he is struggling with identifying who is customers really are.  You think you can help by getting more details for him.  Follow the instructions to complete part 1 and 2 below.     

Part 1:  Answer the following questions:

• Whose needs can you best satisfy?
• Who will be the most profitable customers?
• Can you reach and serve each target segment effectively?
• Are the segments large and profitable enough to support your business?
• Do you have the resources available to effectively reach and serve each target segment?

Part  2:  Use the table below to identify and describe 2 market segments giving as much detail as you can.

	Primary Target Segment	Secondary Target Segment
Geographic: nations, states, regions, cities, neighborhoods, zip codes, etc.
Demographic: age, gender, family size, income, occupation, education, religion, ethnicity, and nationality.
Psychographic: lifestyle, personality, attitudes, and social class.
Behavioural: user status, purchase occasion, loyalty, readiness to buy.
Decision maker: decision-making role (purchaser, influencer, etc.)