In line with the Strong theory of advertising, to influence consumers, advertising campaigns by high involvement categories
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Question:
In line with the Strong theory of advertising, to influence consumers, advertising campaigns by high involvement categories such as insurance should:
Select one:
deal with rational matters.
raise interest and desires by playing with emotions.
include elements specifically directed at encouraging action.
All of the above.
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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