In the discussion, you will provide your thoughts about the advantages, challenges, or trends in online marketing.

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Question:

Please provide the answers in detail

Task:

You need to select 2 of the following three options:

For each one of the selected options, you need to mention one point and explain it. Following are example scenarios:

Scenario 1: if you selected the first two options (1 and 2, above). Then you need to mention one advantage and one challenge of online marketing and discuss these advantages and challenges.
Scenario 2: if you selected option 1 (Advantages) and option 3 (Trends), then you need to select one advantage and one trend and discuss them
submission should be two bullet points. At each point, you mention the (advantage, challenge, or trend you have selected, followed by your discussion.
Each challenge, Advantage, or Trend you discuss must be mentioned clearly at the beginning of each point. for example, you write, "One of the challenges in online marketing is XYZ".
That is, your response will have two bulleted paragraphs.

Important:

Your discussion MUST be based on a scientific research paper. a scientific research paper is a paper that is peer-reviewed and published in a conference or a journal. Other resources (e.g., blogs, websites, news, etc.) are NOT accepted as a reference. To make it easier for you, when you search for a resource, search on Google Scholar.
for each point, you MUST provide at least one reference