IN THE MID-1960S, WALT DISNEY'S DREAM was to build a family resort destination like no other. The
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IN THE MID-1960S, WALT DISNEY'S DREAM was to build a family resort destination like no other. The dream became a reality when Walt Disney World Resort opened in 1971, featuring Magic Kingdom as the centerpiece. Today, millions of guests visit the Walt Disney World Resort each year to experience the world-class theme parks and hotels. Analytics feature prominently in the operations of Walt Disney World.
Explain using illustrations how forecasting features in this company's operations.
Explain at least four methods of forecasting that can be used for Disney's purpose.
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