International Markets Project

You have been hired as a globalization specialist by Kwik-E-Mart. Kwik-E-Mart is a large retailer that has outgrown its domestic market and seeks to expand its operations internationally. In order to make the expansion successful Kwik-E-Mart has to carefully select the country where they want to open their first foreign stores. You have been assigned country of BANGLADESH that you need to analyze. At the end of the analysis, you should be able to make a recommendation if Kwik-E-Mart should or should not move into the country. Your finding should be put into a detailed written report that adheres to the guidelines listed below. The project should be typed (double spaced) and include exhibits presenting the information in an orderly way. Minimum 10 pages

Market Report Guidelines

• Recommendation (one paragraph)
• Executive Summary

1. Country Overview

• Demographic Data
• Political Organization
• Recent History (which matters to the report)

2. Macro Fundamentals

• Monetary and Fiscal Policy
• Interest Rates and Inflation
• Labor Market (employment)
• Balance of Payments

3. Micro Fundamentals

• Industry Organization
• Regulatory System, esp. financial system (i.e., SEC-type regulations or self-regulation)

4. Financial System

• Structure (banks, exchanges, futures and options markets)
• Central Bank
• Major Stock Markets
• Opportunities to raise money for your project locally

5. Opportunities for Foreign Direct Investment

• Major players
• Restrictions
• Different ways of FDI

6. Summary

The project should be typed (double spaced) and include exhibits presenting the information in an orderly way. Minimum 10 pages

Answer rating: 100% (QA)

The market for retail in Bangladesh is growing rapidly The number of foreign brands entering the country has increased in recent years and the government has relaxed rules on foreign ownership allowin... View the full answer