Introduction Most managers probably would agree that they want to encourage high performance levels among their employees.
Question:
Introduction Most managers probably would agree that they want to encourage "high performance levels" among their employees. However, many of these same managers might balk if asked to define specifically what "high performance" is, much less how to measure it. And yet, being able to answer these questions is essential to effective performance management. If managers want "high performance" from their employees, they must be able to articulate what high performance looks like and set clear performance expectations for employees. Indeed, performance management is a very broad domain of managerial responsibility which includes goal-setting, communicating performance standards, measuring and appraising performance, communicating feedback, and determining and delivering outcomes based on performance.
Purpose
In this activity, your group will examine and evaluate three different performance appraisal strategies for evaluating sales employees working in a retail clothing store in a shopping mall. Your group will consider the advantages and disadvantages of the different strategies and make an executive summary report in which you summarize your assessment of the different strategies and offer a recommendation for whether to adopt one of these existing approaches, modifying one or more of them, or creating an entirely new strategy. Regardless of what strategy your group ultimately recommends, your executive summary should clearly present the rationale and research support behind your recommendation.
- Performance Management and Appraisal Executive Summary
In this activity, your team is playing the role of a senior management team for Fashion Fusion, a (fictional) national retail clothing chain with approximately 50 store locations throughout the United States. Almost all Fashion Fusion stores are housed in indoor or outdoor shopping malls. The target customer is a fashion-forward female in her 20's-30's who is looking for unique clothing that "fuse" together a variety of different cultural styles from countries throughout the world. Until recently, each of the Fashion Fusion stores operated rather independently with regard to daily operations and management of store employees. For example, sales employees at different stores have been evaluated and compensated based on different standards with some locations utilizing objective performance metrics and individual commission-based incentives with other locations utilizing subjective or team-based performance metrics and merit-based pay, tenure-based pay, or a flat pay rate for all employees within the position.
These types of inconsistencies across stores have resulted in numerous challenges for Fashion Fusion; thus, the company is moving towards greater standardization and corporate oversight for all Fashion Fusion locations. As part of this effort, your team has been charged with evaluating three different performance appraisal strategies currently being used at various Fashion Fusion locations for sales employees. You will examine each of these strategies and reflect upon their merits, advantages, and disadvantages. Then you will make an executive summary report in which you offer a recommendation about what approach Fashion Fusion should adopt across its locations for managing and appraising the performance of sales employees. You can recommend the adoption of one of the existing three strategies, or that one or more of these strategies be modified/combined, or you might recommend an entirely new approach. Regardless of what strategy your group ultimately recommends, your executive summary must clearly articulate how the performance appraisal system will work, explain the rationale behind your recommendation, and discuss the pros and cons of your plan and other possible plans. As part of your justification for your recommendation, you should cite supportive evidence from your textbook and other reputable sources.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr