John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national

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Question:

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher-than-average price. In this scenario, John Inc. is likely to have purchased airtime in the

A. up-front market.

B. scatter market.

C. spot market.

D. local market.

E. rep market