Jumping Donuts (donuts with Arabic flavor and taste) is a small business that just opened in AI-Behar Mall. The owner, Miss Leila, is a business graduate with a tight budget and no money to waste. Yet, she wants to use creative low budget marketing to promote her business to attract more customers and create awareness. Jumping Donuts setls donuts that are low in fat and made of natural ingredients. For instance, Donuts base is whole-wheat flour that is mixed with ginger and turmeric to create a healthy product. Instead of deep-frying, donuts are air-fried. The shape of the donuts takes the form of funny faces and cartoon characters. Donut colors are bright and vibrant. Packaging is totally recyclable and minimal. Jumping Donuts offers a discount of 5% to its customers if they bring back the packaging and reuse it for their next purchase. Miss Laila's donut shop is in the food court area that is full of restaurants both Arabic and Non-Arabic. Mostly, families visit the food court to eat and enjoy the entertainment. On weekends, in the evening, a magic show and a young talent contest is held in the food court area. Both of these events are very popular with the visitors. Amongst a variety of shops, AI-Behar Mall has an indoor theme park full of rides and electronic games. 

Leila is your friend and wants your advice. By following the seven steps of the Entrepreneurial Marketing strategy, create a marketing strategy for Jumping Donuts. In particular, as a part of the seven-step marketing strategy, suggest how Ambush Marketing and Ambient Marketing techniques could be used effectively to create awareness of Jumping Donuts amongst its target market and attract customers to buy the product.