Marketing segmentation discussion Companies will often use more than one segmentation factor to divide a market
Fantastic news! We've Found the answer you've been seeking!
Question:
Marketing segmentation discussion
Companies will often use more than one segmentation factor to divide a market and determine who they are targeting as their primary customer. Identify a product, service, or company and evaluate their market segmentation strategy. Use examples of the advertising, messaging, and communications to make your determination and provide specific examples of how these elements support their marketing segmentation strategy. Try to define who their "perfect" customer is by evaluating the traits that they are appealing to with that messaging.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: