Let's imagine that the fictitious company ASG wants to release gloves with temperature sensors for the current target markets. Make a little research online regarding the competition in the market for these gloves.

1. How would you describe the steps in the consumer adoption process?

2.Make a competitive price decision for an ASG product based solely on the competition and the quality of the ASG product. What discounts should a company provide to encourage initial product sales?

3. What other channel alternatives for these gloves should ASG consider?

Answer rating: 100% (QA)

1 Consumer Adoption Process The consumer adoption process typically involves the following stages Aw... View the full answer