Macy's is showcased as an m-Commerce leader in the retail industry. Read: Macy's Races Ahead with Mobile
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Question:
Macy's is showcased as an m-Commerce leader in the retail industry.
Read: Macy's Races Ahead with Mobile Retail Strategies (Turban et al., p. 192)
Questions
After reviewing the case study, compose a paper that summarizes the mobile retail strategies used by Macy's to engage the customer. Use a separate paragraph for each mobile retail strategy. For each mobile retail strategy, be sure to include:
- how the strategy enhances the in-store shopping experience, and what is the incentive/reward for the customer to engage with Macy's.
Begin your paper with an Introduction that sets the context for your work.
Wrap up the paper with a final paragraph that concludes with your thoughts on the challenges facing m-Commerce from additional research.
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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