Managers have selected data collection strategies based on the research design. To understand customer satisfaction, a call center manager might use a qualitative research design or a quantitative research design.

Consider a time when you needed to answer a business question or resolve a business problem for the organization where you are working. Then, complete the following:

• Describe the scenario, including the following:
  • Whether you used a qualitative or quantitative research design
  • Which data collection strategy you used
  • Your rationale for taking this approach versus using a different research design and data collection strategy

Answer rating: 100% (QA)

Identifying a Problem and Using Research Methods Scenario I recently worked for a marketing agency tasked with improving the clickthrough rate CTR on ... View the full answer