Many copy-cat brands (such as those found in Aldi) use similar advertising or imagery to well-known brands
Fantastic news! We've Found the answer you've been seeking!
Question:
Many copy-cat brands (such as those found in Aldi) use similar advertising or imagery to well-known brands to entice consumers to buy. Using your understanding of classical conditioning, apply the concept of stimulus generalisation to explain why this may occur and whether or not well-known brands can do anything to maintain their image.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: