Many firms create loyalty programs, but research indicates these are not always as effective as marketers...

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Many firms create loyalty programs, but research indicates these are not always as effective as marketers would like because (Check all that apply.) They may result in the acquisition of too many consumers who are bargain shoppers Their costs may be disproportionate to the increased revenue they generate They may cause non-members frustration They do not actually increase "customer commitment" in many customers Many firms create loyalty programs, but research indicates these are not always as effective as marketers would like because (Check all that apply.) They may result in the acquisition of too many consumers who are bargain shoppers Their costs may be disproportionate to the increased revenue they generate They may cause non-members frustration They do not actually increase "customer commitment" in many customers

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Based on research several factors may contribute to loyalty programs not being as effective as mar... View the full answer