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Many firms have set their goal as to maximize their market share, while some companies consider higher profitability as their main objective. However, some people

Many firms have set their goal as to maximize their market share, while some companies consider higher profitability as their main objective. However, some people believe that higher share of the market means higher profitability. 


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1 Cost Structure A company with a high market share may have a cost advantage due to economies of scale This can lead to higher profitability However ... blur-text-image

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