Mark Propsel (2020) points out that "Media studies are often used to support specific opinions, regardless of whether their results justify such use. Studies are also conducted with predetermined outcomes that support a specific view." Explain how methodological conflicts between Information Processing Theories and the Reception Studies lead to different perceptions of media consumption.

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The quote you provided by Mark Propsel highlights a common issue in media studies where research outcomes can be influenced by preconceived biases or the selective interpretation of data to support a ... View the full answer