Marketers seek to understand how consumers turn stimuli into responses inside their mind, which contains the buyer's
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Marketers seek to understand how consumers turn stimuli into responses inside their mind, which contains the buyer's characteristics affecting perception and reactions to stimuli that result in a decision. The is one model of consumer buying behavior that seeks to understand what goes on in the human mind.
black box
cultural dimension
social class
lifestyle decisions
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Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
Posted Date: