Marketing philosophies involve many moving parts. Some philosophies obtaining information about customers, competitors, and markets; examining the information from a total business perspective; determining how to deliver superior customer value; and implementing actions to provide value to customers?

The key main areas:

Use the consumer decision-making process to make marketing decisions

Develop a marketing strategy using marketing research techniques

Evaluate marketing segmentation’s role in the marketing plan

Answer rating: 100% (QA)

Market segments can be based on geographical location Marketing investigates what potential customers need and develops products and services to satisfy those needs Marketing strategies put this conce... View the full answer