MARKETS Identify Appropriate Targeting Strategy (circle one) Undifferentiated Concentrated Differentiated Rationale for Choosing Strategy TARGET MARKET SEGMENT
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Question:
Identify Appropriate Targeting Strategy (circle one)
Undifferentiated Concentrated Differentiated
Rationale for Choosing Strategy
TARGET MARKET SEGMENT
Describe Target Market (circle all that apply)
Gender | Family Life-Cycle | Age | Class | Ethnicity |
Male | Married | Seniors | Capitalist | White |
Female | Single | Baby Boomer | Upper Middle | African American |
Divorced | Generation X | Middle | Asian American | |
Widowed | Generation Y | Working | Hispanic American | |
Parent | Children | Working Poor | Native American | |
No children | Underclass | Other |
VARIABLES
Identify Two Variables to Use (circle two)
Demographics Geographic Psychographic Behavioristic
Rationale for Choosing Variables
COMPETITOR
List two companies that are associated with this product group (a direct competitor)
1.
2.
List two strengths and two weaknesses for each of your competitors
Competitor 1: | Competitor 2: |
Strengths: 1. 2. | Strengths: 1. 2. |
Weaknesses: 1. 2. | Weakness: 1. 2. |
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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