McDonald's sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50.
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McDonald's sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50. How would you describe this pricing strategy?
What segmentation variables are being used?
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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