Micromodels of marketing communications concentrate on consumers' specific responses to communications. Discuss FOUR (4) classic response hierarchy
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Micromodels of marketing communications concentrate on consumers' specific responses to communications. Discuss FOUR (4) classic response hierarchy models with examples of each.
Suggested word count - 900- 1200 words ( Master level writing ) references and citation is important.
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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