Mio Amore offers possibly the widest range in bakery and confectionary wares in Kolkata. They have several outlets across the city. They have one outlet in New Alipore (D) and there is no other in the nearby location. Recently one other chain outlet (Monginis) is planning to the location C with 2 times the capacityof D. A and B other location can be seen through the diagram below in other nearby areas. Refer the figure below for the calculation of metropolitan distance. The graph below can be viewed in terms of xy coordinatesand location is in kilometers: A (6, 2), B (8, 6), C (5, 9), D (3, 4), with populations of 2,000, 1,000, 3,000,and 2,000, respectively. If the monthly expenditure per customer is around Rs. 100 and λ=2, then what willthe impact on monthly expenditure and market share of existing outlet at location D, if the Monginis outlet atlocation C is operational. Use Huff model to estimate the impact.

Transcribed Image Text:

10 5 D C A 12 3 4 5 B 6 7 8 9 10 10 5 D C A 12 3 4 5 B 6 7 8 9 10

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