Most firms want employees to offer suggestions for improvement. To accomplish that, most use one of...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Most firms want employees to offer suggestions for improvement. To accomplish that, most use one of the following two methods: a suggestion box or questionnaires given out to employees. The beauty of such a system is its ease of use and the fact that it is relatively inexpensive. The disadvantage of suggestion boxes and surveys is that many employees refuse to take the time to participate. And it can often seem as though managers aren't reading the comments anyway. Eric Reed is a salesperson for 123 Flash Chat. Flash Chat gives employees an anonymous, time-friendly way to chat with each other and managers, using an online discussion group format. The software program has many features that would be of benefit to firms, including ease of use, ease of setup and customization, password protection, complete firewall protection, no extra plug-in software needed, fully featured chat functions, moderator control features, and multilingual support. Eric is ready to sell this program to businesses and organizations in Spokane, Washington. But first he needs prospects. He started working for Flash Chat this week, and the program hasn't been sold in this marketplace before. 1. How is personal selling different from other forms of marketing communications like advertising, WOM and publicity? 2. What communication method(s) should the company use? Identify the importance of personal selling for Flash Chat by justifying your response 3. Explain the importance of creativity for the salesperson (Eric). Justify your response 4. Should the company use inside salespeople or field sales representatives? Justify your response Most firms want employees to offer suggestions for improvement. To accomplish that, most use one of the following two methods: a suggestion box or questionnaires given out to employees. The beauty of such a system is its ease of use and the fact that it is relatively inexpensive. The disadvantage of suggestion boxes and surveys is that many employees refuse to take the time to participate. And it can often seem as though managers aren't reading the comments anyway. Eric Reed is a salesperson for 123 Flash Chat. Flash Chat gives employees an anonymous, time-friendly way to chat with each other and managers, using an online discussion group format. The software program has many features that would be of benefit to firms, including ease of use, ease of setup and customization, password protection, complete firewall protection, no extra plug-in software needed, fully featured chat functions, moderator control features, and multilingual support. Eric is ready to sell this program to businesses and organizations in Spokane, Washington. But first he needs prospects. He started working for Flash Chat this week, and the program hasn't been sold in this marketplace before. 1. How is personal selling different from other forms of marketing communications like advertising, WOM and publicity? 2. What communication method(s) should the company use? Identify the importance of personal selling for Flash Chat by justifying your response 3. Explain the importance of creativity for the salesperson (Eric). Justify your response 4. Should the company use inside salespeople or field sales representatives? Justify your response
Expert Answer:
Answer rating: 100% (QA)
1 Difference in Personal Selling from Other Forms of Marketing Communications Personal Selling Involves direct interactive communication between a sal... View the full answer
Related Book For
Business and Administrative Communication
ISBN: 978-0073403182
10th edition
Authors: Kitty o. locker, Donna s. kienzler
Posted Date:
Students also viewed these general management questions
-
3. Refer to the simulation results shown below. Based on the output X, what is the Boolean equation and which logic gates were used to build this circuit? A in B in C BO out x BO
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
1. Hannah is applying for a life policy on her girlfriend Sarahs life. The policy is $500,000 and carries a large premium. Hannah is the main earner, so she is concerned about not being able to pay...
-
Perform the indicated operations and simplify the result. Leave your answer in factored form. X x - 3 x + 1 x2 + 5x 24
-
Big Rock Insurance Company did a study of per capita income and volume of insurance sales in eight Midwest cities. The volume of sales in each city was ranked, with 1 being the largest volume. The...
-
Consider Example 6.17 where the rice production function was estimated using data from the file rice 5. a. Using data from 1994 only, contrast the outcomes of the following hypothesis tests. i....
-
(a) Identify the four factors which cause fixed assets to depreciate. (6) Which one of these factors is the most important for each of the following assets? (i) a gold mine, (ii) a motor lorry, (ii1)...
-
Bill Fennema, president of Fennema Hospitality, has developed the tasks, durations, and predecessor relationships in the following table for building new motels. Draw the AON net-work and answer the...
-
Could help to solve this problem? Step by step instructions would be helpful. . For the base case in this section, as a percentage of sales, COGS = 70 percent, SGA = 14 percent, R&D = 2.8 perc...
-
Funtime, Inc., manufactures video game machines. Market saturation and technological innovations caused pricing pressures that resulted in declining profits. To stem the slide in profits until new...
-
. education.wiley.c + Untitled document - Google Docs WP Mid-term Exam #2 WP NWP Assessment Player UI Application Course Hero Start Page Mid-term Exam #2 26:59 Question 4 of 6 > ... /7 ... View P...
-
Playtime Park competes with Disney World by providing a variety of rides. Playtime sells tickets at \(\$ 60\) per person as a one-day entrance fee. Variable costs are \(\$ 20\) per person, and fixed...
-
Suppose a company budgets \(\$ 5\) million for customer service costs but actually spends \(\$ 4\) million. a. Because this \(\$ 1\) million variance is favorable, management does not need to...
-
Choose one form of debt financing and conduct two interviews: the first with a person who is a source of such financing; the second with an entrepreneur who used such financing. Describe the form of...
-
Suppose X ~ N(1, 2). What is the z-score of x = 2?
-
Mike owns a machine shop. In reviewing his utility bill for the last 12 months he found that his highest bill \((\$ 2,400)\) occurred in August when his machines worked 1,000 machine hours. His...
-
If a company has an interest rate of 12.86%. Compute the NPV for the following Cash Flows: CashFlows Amount Cash Flows at 0 -243 Cash Flows at 1 99 Cash Flows at 2 156 Cash Flows at 3 0 Cash Flows at...
-
Find the radius of convergence of? 1.2.3 1.3.5 (2n-1) r2n+1 -1
-
What are the reasons behind the patterns of organization for negative messages in different situations?
-
Indicate whether you consider each of the following actions ethical, unethical, or a gray area. Which of the actions would you do? Which would you feels uncomfortable doing? Which would you refuse to...
-
How can you get better feedback on your writing?
-
Using Google, determine the number of hits for these terms: a. Forensic accounting. b. Fraud auditing. c. Forensic auditing. d. Fraud examination.
-
Search the Internet: Is plagiarism fraud?
-
Search the Internet and learn about the AICPA's site on Business Valuation and Forensic/Litigation Services.
Study smarter with the SolutionInn App