Need help for two different products: After graduating college, you work for a year at a marketing
Question:
Need help for two different products:
After graduating college, you work for a year at a marketing agency, but you’re dreaming the whole time of one day opening your own business.
Come up with a product or business idea and provide the following:
A minimum of 1 page (single-spaced, no greater than 12 font) marketing plan for your business detailing your target audience and how you plan to go to market for you product. What will your competitive advantage be? Please reference your last two homework assignments.
A breakeven analysis of your product to include:
Your estimated variable costs
Your estimated fixed costs (please detail by line item - i.e., rent, electricity, payroll, marketing costs, etc.)
How many units you need to sell to breakeven
Introduction to Operations and Supply Chain Management
ISBN: 978-0132747325
3rd edition
Authors: Cecil B. Bozarth, Robert B. Handfield