Discuss the below marketing communication planning framework. 1. Conducting a situational analysis 2. Define the target audience

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Discuss the below marketing communication planning framework.

1. Conducting a situational analysis

2. Define the target audience

3. Setting the communication objectives

4. Determining the marketing communications strategy

5. Determining the marketing communications mix

6. Implementing evaluating and controlling

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Financial Accounting and Reporting

ISBN: 978-0273744443

14th Edition

Authors: Barry Elliott, Jamie Elliott

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Posted Date: Nov 17, 2022 10:57 PM

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Discuss the below marketing communication planning framework. 1. Conducting a situational analysis 2. Define the target audience

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The marketing communication planning framework is a process that helps marketers develop an effectiv... View the full answer

Financial Accounting and Reporting

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