1) What can marketing do? List three key points.

2) What are the 3Cs and 4Ps of marketing?

3) What does the STP of marketing mean? Please explain.

4) What is behavioral segmentation? List three behavioral segmentation variables.

5) Which segment(s) should I target? Briefly describe the three criteria.

6) What is the BCD process of positioning?

Answer rating: 100% (QA)

1 i Marketing Widens the Market ii Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services iii Marketing Helps in Optima... View the full answer