One of the central questions of distribution is control over the costs of production and ownership of
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Question:
One of the central questions of distribution is control over the costs of production and ownership of the value created throughout the supply/value chain. The two fundamentals are what we call 'horizontal' and 'vertical' distribution.
Provide a strong response to the following:
- First clearly define horizontal (sometimes called conventional) and vertical distribution.
- Identify where your company/product shows evidence of horizontal distribution and where it can find or how it deliveries efficiencies.
- Identify where your company/product shows evidence of vertical distribution and why you think this is a benefit or a liability to the firm.
Related Book For
International Business
ISBN: 9781292274157
8th Edition
Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman
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