Online marketing activities Number of hits Brand Mentions 3,465,522 Audience Participation 6,386,744 Social Network Interactions 50,456...

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Online marketing activities Number of hits Brand Mentions 3,465,522 Audience Participation 6,386,744 Social Network Interactions 50,456 Competitors' Mentions 2,822,789 Audience Exposure 165,789 Total Views 900,999 Table 2 Based on the information shown in Table 2, compute Share of Voice, Engagement and Conversation Reach. Online marketing activities Number of hits Brand Mentions 3,465,522 Audience Participation 6,386,744 Social Network Interactions 50,456 Competitors' Mentions 2,822,789 Audience Exposure 165,789 Total Views 900,999 Table 2 Based on the information shown in Table 2, compute Share of Voice, Engagement and Conversation Reach.

Answer rating: 100% (QA)

To compute Share of Voice Engagement and Conversation Reach we need to use the following formulas 1 ... View the full answer