opic - Understanding Global Cultures and Buyer Behavior Learning outcome - As an outcome of this
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Question:
- opic - "Understanding Global Cultures and Buyer Behavior"
- Learning outcome - As an outcome of this assignment, the student should be able to identify and describe, using examples:
- what culture is and how the main components of a culture impact on business strategies
- the intimate relationships between cultural influences, consumer needs, and consumer behavior
- the approaches that can be used to conduct cross-cultural analysis
- the nature of business-to-business marketing and buyer behavior
- Content - The basic content of this assignment should include the following aspects:
- Culture, values and attitudes: concept and main components
- Culture influences in consumer behavior
- The self-reference criterion and cross-cultural analysis
- Hofstede's and Hall's approaches to cross-cultural analysis.
- The Hampden-Turner and Trompenaars' behavior and value patterns
- The Schwartz's value inventory (SVI) model
- The Fang's cross-cultural theory
- Buying and selling in a B2B international context
Related Book For
A Concise Introduction to Logic
ISBN: 978-1305958098
13th edition
Authors: Patrick J. Hurley, Lori Watson
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