Outdoor active people that are appearance conscious. For all user, but the product will be most useful
Question:
Outdoor active people that are appearance conscious. For all user, but the product will be most useful for Because the product function include protection from external pathogens, healing scars and injury, UV protection. Example: Males todays are become more conscious of their skin complexity and appearances and at the same time majority of males do outdoor and physical jobs in harsh environments and injury prone.
Use the information above and answer the following questions.
1.Who's your target market?
2.Who are the customers that the industry players compete over?
3.Are there noncustomers that they are not going after?
and
4.Use the Three Tiers of Noncustomers framework to describe the market that you plan to target?
-Current Market
- First Tier- soon to be "noncustomers" who ae the edge of your market waiting jump ship.
-Second Tier -"Refusing non customers" who are consciously against your market.
-Third Tier -"Unexplored non customers" who are in markets distant from yours
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright