Over the last few years, we have started to see some retailers open earlier and earlier on
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Question:
Over the last few years, we have started to see some retailers open earlier and earlier on Thanksgiving Day. Others have taken a different approach and decide to remain closed.
Is it a good strategy for retailers to open on Thanksgiving? prior to 6 pm? Are your customers interested in these extended hours?
For this assignment; you will create a basic marketing research plan so that we can find out what our customers think in regards to being open on Thanksgiving.
For this assignment:
1) Define the problem
2) Create a research design- a hypothesis
3) What type of data collection instrument will you use? Which survey method?
4) Select a sample- who will participate in this research?
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