Packard Inc., a pharmaceutical company with a focus on health products started its operations in the United
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Question:
Packard Inc., a pharmaceutical company with a focus on health products started its operations in the United States. Its revenues have remained flat over the last 3 years and the company is contemplating selling its products in Country X. Jaris Consultants was hired to make feasibility study and has recommended that it proceeds with its plans. They have advised that Country's X consumers are fiercely loyal to products that are produced locally, the government has recently imposed tariffs on similar health care products and has placed restrictions on remitted funds.
- Give four reasons why the company is considering expanding to Country X.
- What method should be used to enter the country? Justify your answer.
- How should the company protect itself from hostile takeover?
- What financing arrangement would you recommend for the project.
Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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