Panda Motor Berhad is planning to launch a new car model. The company is planning to...

 

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Panda Motor Berhad is planning to launch a new car model. The company is planning to execute an online advertisement campaign to generate substantial revenues. To achieve the objective, the company is determined to assess whether the campaign's effectiveness will be dependent on a particular age group. A customer survey revealed the following. Table 1 Distribution of age group and online advertisement preference 50 and over Total Under 20 20-40 40-50 25 305 65 195 90 500 Liked 140 Disliked 60 Total 200 70 40 110 70 30 100 1. Conclude the finding by using the critical value and p-value approach. 2. Explain the implications of the finding on the sales of new car models Panda Motor Berhad is planning to launch a new car model. The company is planning to execute an online advertisement campaign to generate substantial revenues. To achieve the objective, the company is determined to assess whether the campaign's effectiveness will be dependent on a particular age group. A customer survey revealed the following. Table 1 Distribution of age group and online advertisement preference 50 and over Total Under 20 20-40 40-50 25 305 65 195 90 500 Liked 140 Disliked 60 Total 200 70 40 110 70 30 100 1. Conclude the finding by using the critical value and p-value approach. 2. Explain the implications of the finding on the sales of new car models