Pandemic and recent events has taught us that only having a store presence is not enough to
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Pandemic and recent events has taught us that only having a store presence is not enough to conduct business today. Consider a company is planning to pursue an omni-channel strategy (both brick-and-mortar and online). How would you design the supply chain related functions of the company to ensure optimized operations (in terms of efficiency and effectiveness)?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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